Better Brand Image

Better Brand Image

  • Increases profits
  • Increases brand I.D. through publicity

    • More than half of global consumers (53 percent/representing 1.1 billion people) prefer to purchase products and services from a company with a strong environmental reputation.
      -Tandberg Global Survey 10/2/07
    • almost 90 percent of executives and consumers say they are personally very or somewhat worried about global warming.
      -The McKinsey Quarterly (5/2008)


Sector Examples

  • Retail/Consumer goods
  • Media/Technology
  • Pharmaceuticals
  • Transportation

Carbon Reduction Players