Better Brand Image
Better Brand Image
- Increases profits
- Increases brand I.D. through publicity
- More than half of global consumers (53 percent/representing 1.1 billion people) prefer to purchase products and services from a company with a strong environmental reputation.
-Tandberg Global Survey 10/2/07 -
almost 90 percent of executives and consumers say they are personally very or somewhat worried about global warming.
-The McKinsey Quarterly (5/2008)
- More than half of global consumers (53 percent/representing 1.1 billion people) prefer to purchase products and services from a company with a strong environmental reputation.
Sector Examples
- Retail/Consumer goods
- Media/Technology
- Pharmaceuticals
- Transportation
Carbon Reduction Players
